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WRITERS’ TEARS WHISKEY TO SPRINKLE JOY COAST-TO-COAST IN THE USA FOR SAINT PATRICK’S DAY
Writers’ Tears Irish whiskey is partnering with US bakery, Sprinkles, in delivering a unique Irish Coffee Cupcake to celebrate Saint Patrick’s Day, coast-to-coast in the United States.
The ‘Irish Coffee by Writers’ Tears’ cupcake will be available, from March 12th to 21st, in Sprinkles bakeries across 8 States including Arizona, California, Washington DC, Florida, Illinois, Nevada, New York and Texas. The partnership brings together these two innovative producers of premium food and drink from either side of the Atlantic Ocean for the first time.
The custom-made Irish Coffee by Writers’ Tears cupcake is Sprinkles’ twist on the classic coffee cocktail – chocolate coffee cake, marshmallow core, Writers’ Tears Irish whiskey infused green vanilla buttercream frosting, all adorned with a custom decoration of the Writers’ Tears logo.
Dan Mesches, President and CEO of Sprinkles said: “Sprinkles is known for having the most innovative and delicious flavors. Partnering with Writers’ Tears around St. Patrick’s Day is the perfect way to continue delighting our guests with new cupcake experiences.”
Commenting on the Saint Patrick’s Day collaboration, Co-Founder & Managing Director of Walsh Whiskey, Bernard Walsh said: “I enjoy a sweet treat, or two, so this collaboration with Sprinkles is the perfect pairing for Writers’ Tears. Saint Patrick’s Day provides us with a day to celebrate, and enjoying one of these delicious Irish Coffee by Writers’ Tears Cupcakesis a great way to take a moment to do just that. As we say in Ireland – Sláinte! To your health!”
Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast-to-coast. Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first.
Writers’ Tears is part of the Walsh Whiskey (estd. 1999) portfolio of super-premium Irish whiskeys which also includes The Irishman. Writers’ Tears was created by Bernard Walsh and named to honour the triumphs and tribulations of great Irish writers over the centuries – from James Joyce, to W.B. Yeats, Oscar Wilde and Seamus Heaney – many of whom were known to take comfort in a drop or tasocán (tash-cawn; Irish for dram) of Irish whiskey. The whiskey is dedicated to the pleasure of all who ‘Dare to be Creative’.
Sprinkles makes real celebrations taste better with premium, baked-fresh daily cupcakes, cakes, candy and cookies. Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast to coast. Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first. For more information about Sprinkles, please visit sprinkles.com.