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Writers’ Tears Pops a Cork to Celebrate New Chapter

New closure, bottle and label enhancements underscore super-premium positioning of the internationally acclaimed range of 6 Irish whiskeys. Ground-breaking website introduces firsts to the Irish whiskey category

Carlow, Ireland

Writers’ Tears, one of the Irish whiskeys that has symbolised the category’s global renaissance in the last two decades, has revealed a suite of exciting enhancements to its iconic bottle, label and packaging. Most of all, Writers’ Tears afficionados in over 50 countries can now look forward to the comforting feeling and sound of a cork slowly easing from the bottle every time they go to pour a dram, or taoscán (tash-cawn), to use the Irish term for a serving of whiskey. The elegant bottle also comes in for special treatment, most notably with a large glass tear drop embossed onto the bottle-shoulder, above and to the front of the main label.

Launching in Ireland as the home market, the newly minted Writers’ Tears will be available in Tesco, Dunnes, Supervalu, O’Brien’s and all independent retailers/off licences.

Revealing the exciting new design features, Bernard Walsh, co-founder of Walsh Whiskey and creator of Writers’ Tears said: 

“We created Writers’ Tears in 2009 and this is the first time we have redesigned and enhanced the Writers’ Tears bottle and packaging for its loyal followers the world over. By introducing a cork, while embellishing and enhancing the bottle and label, Writers’ Tears is making a bolder statement to consumers - be that on premise, in store or at home -  that better reflects the super-premium positioning of the range.”Walsh added: In particular, I have been planning to introduce a cork to the bottle for some time. To me it’s the sound of well-earned relaxation, to be either shared or contemplated alone with one’s thoughts.”

The cork is wrapped in foil imprinted with the Writers’ Tears logo and the gift box has been redesigned to feature many of Ireland’s greatest writers, such as Oscar Wilde and James Joyce, rendered in a funky, graffiti style. Each expression in the range of 6 expressions has its own uniquely coloured gift box.

With strong support from Bord Bia’s Insight Centre – ‘The Thinking House’, Bernard Walsh commissioned the renowned London drinks packaging design and brand consultancy, Stranger and Stranger, to develop the brand refresh which is being applied across all livery for the six expressions of Writers’ Tears. The core range comprises three expressions, namely: Copper Pot, Double Oak and Red Head. Two of the limited-edition expressions in the range are under the Writers’ Tears Copper Pot line and feature rare cask finishes - Marsala and Mizunara. The third limited-edition expression is a Cask Strength vintage which is produced annually. 

Ground Breaking Website

Walsh Whiskey have taken the opportunity of the Writers’ Tears brand refresh to invest in a ground-breaking, new website (www.walshwhiskey.com) designed and built by Dublin brand consultancy Slater.  The new website introduces a number of firsts to the Irish whiskey category, designed to facilitate consumers’ identifying and sourcing their ideal expression from the Walsh Whiskey range: 

  • A Worldwide Stockist Locator that enables consumers to easily identify where they can source bottles of Writers’ Tears The Irishman.
  • An Interactive Flavour-wheel that helps consumers find the perfect expression of whiskey to suit their palate from the range of 14 premium and super-premium whiskeys in the extended Walsh Whiskey range (Writers’ Tears & The Irishman). 

Walsh Whiskey have also decided to include nutritional information on the redesigned website for all expressions, to enhance the consumer experience and give additional information to supporters of its whiskeys. 

The full suite of bottle and label enhancements included in the new chapter are:

Closure – Cork & Foil

The cork is wrapped in a foil seal which must be broken before the cork can be removed. The foil features the Writers’ Tears logo medallion on the neck of the bottle. The medallion also appears on the surface of the wooden cork stopper.

Bottle

Writers’ Tears tall, Victorian-styled bottle is becoming even more distinctive with the addition of both an embossed and debossed feature. A large teardrop has been embossed onto the bottle at shoulder level and positioned above and to the front of the main label.The Writers’ Tears name itself has been debossed onto the glass base of the bottle, which has been deepened.The iconic bottle is also slightly wider (2mm) and heavier (100gm) than before.

Labelling

The main label has been lengthened and given clean, straight lines; the key letters ‘WT’ are cut into the top left hand label margin; each expression is assigned a notional ‘chapter number’ of its own to denote the chronology of their creation - with Copper Pot designated as chapter ‘01’.Limited and Single Cask editions have their own slightly differentiated design elements to allow for special ‘typed’ or ‘handwritten’ notes about the special expressions.The label on the bottle-neck carries the technical detail of each whiskey including the whiskey, cask and still types; the batch and bottle number.

Gift Box

Stunning new gift boxes have been designed for the entire range, featuring an intricate graffiti-style illustration which pays tribute to great Irish writers, past and present. Relax over a dram/ taoscán (tash-cawn) while studying the gift box to identify which of Ireland’s greatest writers appear on the pack!  The gift box is made from recycled fibre (73%).The enhancements have been applied to all six expressions in the range:

Core Range

  • Writers’ Tears Copper Pot – Chapter ‘01’
  • Writers’ Tears Red Head – Chapter ‘02’
  • Writers’ Tears Double Oak – Chapter ‘03’

Limited Edition Range

  • Writers’ Tears Cask Strength – Chapter ‘04’
  • Writers’ Tears Marsala Cask Finish – Chapter ‘05’
  • Writers’ Tears Mizunara Cask Finish – Chapter ‘06’

More Stories

Jun 9, 2021

Release of 2021 Vintage - Writers’ Tears Cask Strength Whiskey

11th Release of the super-premium Writers’ Tears Cask Strength whiskey is limited to 6,000 bottles worldwide (1,500 USA & 4,500 RoW) Carlow, Ireland – 9, June 2021: The 2021 vintage of Writers’ Tears Cask Strength whiskey, the 11th edition of the super-premium expression from Walsh Whiskey, has been released. It is a unique cask strength whiskey crafted through a rare vatting of aged Single Pot Still and Single Malt Whiskey. Both whiskeys are triple distilled, natural non-chill filtered and aged in Bourbon barrels. This year’s vintage is bottled at 54.2% ABV. Each label carries the signature of Writers’ Tears creatorandWalsh Whiskey Co-founder - Bernard Walsh.   The 2021 release is limited to 6,000 individually numbered bottles. The super-premium whiskey is for sale across selected markets worldwide, with 1,500 bottles destined for the USA and 4,500 distributed across the rest of the world including key markets; Ireland, Canada, Austria, France, Germany, Holland, Russia (Alberta & British Columbia), the UK and Travel Retail. Stockists and distributors of Writers’ Tears internationally can be identified through the search function on the Walsh Whiskey web-site - Buy | Writers' Tears | The Irishman Premium Irish Whiskeys (walshwhiskey.com) . The RRP is USD$150/ €140.  Announcing this year’s cask strength release, Writers’ Tears creator and Co-founder of Walsh Whiskey, Bernard Walsh, said: “Cask strength Irish whiskey is still quite rare, but our vatting combining both Pot Still and Single Malt is truly unique. While still a very limited number, we are pleased to be able to offer…

May 24, 2021

Walsh Whiskey Releases the 2021/13th Edition of The Irishman Vintage Cask

Walsh Whiskey Releases the 2021/13th Edition of The Irishman Vintage Cask  13th Release of rare, super-premium cask strength (54.8% ABV) whiskey limited to just 3,000 bottles worldwide (750 bottles USA & -2,250 bottles RoW).  Carlow, Ireland – 24 May 2021: Walsh Whiskey, has released the 2021 vintage of The Irishman Vintage Cask, a rare cask strength Irish whiskey expression. This year’s vintage is limited to 3,000 bottles worldwide, with 750 bottles (25.4 U.S. Fl. Oz./ 750 ml) assigned to the United States and 2,250 bottles (23.7 U.S. Fl. Oz./ 700 ml) for the Rest of the World.  The 2021 vintage is the 13th release since 2008, when it became the first triple-distilled Cask Strength Irish whiskey released in over half a century.   The Irishman Vintage Cask is a unique marriage of Aged Single Malt & Aged Single Pot Still, matured in first-fill bourbon casks, non chill-filtered and bottled at 54.8% ABV. The recommended retail price is €130/ US$140.  Describing the 13th edition of The Irishman Vintage Cask, Bernard Walsh said: “We have built a strong following for our Cask Strength vintages over the years, with many choosing to develop collections. The 2021 vintage has decadent notes of candied orange and cherries to the fore, while a subtle nuttiness builds slowly on the palate.” The Irishman Vintage Cask 2021 is available in Travel Retail and a selection of countries including the USA, Ireland, Australia, Canada, France, Germany, Holland, Japan, Poland, Russia, the…

Apr 30, 2021

WALSH WHISKEY APPOINTS ANZAC WINES & SPIRITS AS EXCLUSIVE DISTRIBUTORS OF WRITERS’ TEARS & THE IRISHMAN PREMIUM WHISKEY PORTFOLIOS IN NORTHERN IRELAND

Walsh Whiskey has appointed Anzac Wines & Spirits as exclusive distributors of its Writers’ Tears and The Irishman whiskey portfolios in Northern Ireland. The portfolios include 6 core expressions in a range of 14 premium and super-premium Irish whiskeys. The Writers’ Tears range is Pot Still led, while The Irishman portfolio has a focus on Single Malt. Walsh Whiskey was established in 1999 by husband and wife, Bernard and Rosemary Walsh. Demand for their critically acclaimed whiskeyscurrently exceeds available supply in the 50 countries they are distributed to worldwide. The company also produces The Hot Irishman Irish coffee and The Irishman - Irish Cream liqueur. Announcing the partnership, Walsh Whiskey co-founder and Managing Director, Bernard Walsh said: “We share a family-run style with Anzac Wine & Spirits and are confident that our whiskeys will benefit from their value-add approach. Most of all Anzac have very strong reach across Northern Ireland which will enable more people to have the opportunity to explore the Writers’ Tears and The Irishman portfolios.” Director of Anzac Wine & Spirits, Garry Connolly, said: “We are very excited about bringing this range to the trade, the whiskeys are fantastic and the stories and history around the brands are inspiring.  We struck a chord with…

Oct 20, 2017

Writers' Tears Cask Strength 2017 Released & Wins Award

Limited edition of 5,280 bottles of Writers’ Tears Cask Strength releasedNew packaging design reflects the artistic essence inherent in the Writers’ Tears brandAwarded Gold in Irish Whiskey Awards Irish Cask Strength Whiskey category, hours after launch event Royal Oak, Carlow, Ireland – 20 October 2017: Walsh Whiskey Distillery has released its super premium 2017 vintage of Writers’ Tears Cask Strength. The release is limited to 5,280 bottles available in selected international markets including Italy, France, Holland, Switzerland, and both the Irish domestic and Travel Retail markets. The 2017 vintage marks a new departure, for the first time since the first Writers’ Tears Cask Strength release in 2011, with a completely new packaging design. The new design links the artistic essence of Writers’ Tears to the creativity of whiskey distilling through a stunning chalkboard illustration by Irish illustrator, Linda Byrne. It depicts the field-to-bottle creation of whiskey and the rural influence on age-old whiskey traditions. Writers’ Tears Cask Strength 2017 was recognised with a gold medal in the Irish Cask Strength Whiskey category, mere hours after it was officially launched to market. Writers’ Tears Cask Strength 2017 A rare cask strength vatting of Single Pot Still & Single Malt, limited to only 5,280 bottles, each of which is uniquely numbered and signed by founder Bernard Walsh. Writers’…

Apr 26, 2017

We are hiring: Quality & Environmental Laboratory Technician

Walsh Whiskey Distillery at Royal Oak are currently recruiting for a Quality and Environmental Laboratory Technician. The (Q&E Lab) Technician is a key role in our team. Complying with quality and environmental guidelines and the promotion of best-practice to ensure our products are of the highest quality are the main factors of success in this role. The successful candidate will be interested in building a quality and environment department from initial foundations into a strong, reliable and proactive department that will ensure Walsh Whiskey Distillery at Royal Oak operates at the highest levels in these areas. The emphasis of this role will be around establishing quality systems, procedures and equipment, while also encompassing the environmental agenda for the site. Key Requirements Educated to Degree standard in Chemistry, Microbiological or Science backgrounds.At least 2 years relevant experience in an industrial laboratory, with expertise in the equipment utilised with the food/beverage industry.It is preferred that the successful candidate should have some knowledge of the distilling process.Competent internal auditor and trained sensory panelist. Key attributes Organised, diligent and meticulousIndependence with multi-taskingStrong analytical skillsDependableEagerness to learn and developSafety consciousAble to integrate within the teamOpen and honestFlexible Closing date for applications is Friday 12 May.…

Feb 21, 2017

Walsh Whiskey Distillery Announce Exclusive Australian Distribution Agreement for Writers’ Tears with Spirits Platform

Royal Oak, Carlow, Ireland – 21 February, 2017: Walsh Whiskey Distillery announce an agreement with Spirits Platform for the exclusive distribution of Writers’ Tears whiskey across Australia. Spirits Platform is a sales, marketing and distribution agency for innovative spirits brands that are passionate about bringing diversity to the Australian market. This agreement consolidates the full Walsh Whiskey Distillery portfolio in Australia with Spirits Platform which has had exclusive distribution of The Irishman whiskey range since mid-2016. The agreement for the distribution of Writers’ Tears took effect on 1st February. The award-winning whiskey has built up an extremely loyal following since being launched in the Australian market in 2012. Commenting on the consolidation of its portfolio with Spirits Platform, Walsh Whiskey Distillery Managing Director, Bernard Walsh, said: “Since launching The Irishman range last year, Spirits Platform has shown great passion and ambition to grow our presence in the Australian market and we look forward to them sharing that same vision for our Writers’ Tears expressions over the coming years.” Ian Atherton, CEO Spirits Platform, added: “With the renewed interest in premium Irish whiskey in the market, the contemporary style of Writers’ Tears is a fantastic complement to our growing premium whiskey…

Nov 11, 2013

Walsh Whiskey Distillery €25M Programme...

Walsh Whiskey Distillery Unveils €25M Expansion Programme To Build Share Of Global Irish Whiskey Market Major Italian drinks company Illva Saronno Holding S.p.A. invests in Walsh Whiskey Distillery Ltd – an established producer of super-premium and ultra-premium Irish whiskey brands based in Carlow.  New world-class distillery and visitor centre to create 55 jobs in Royal Oak, County Carlow as well as 40 temporary construction jobs with support from Dept of Jobs through Enterprise Ireland Walsh Whiskey Distillery is currently one of just a few independent producers of triple-distilled, branded, Irish whiskey with a guaranteed supply to the rapidly growing global market. Carlow & Saronno – 16th October 2013: The Minister for Jobs, Enterprise and Innovation, Richard Bruton TD today welcomed the announcement that independent, family-owned Walsh Whiskey Distillery will make a significant €25million expansion programme for its critically acclaimed, award winning, super-premium and ultra-premium Irish whiskey brands – The Irishman andWriterṣ Tears.  Walsh Whiskey Distillery’s expansion plans have attracted significant development funding from the Italian drinks giant, Illva Saronno Holding S.p.A., which is owned and run by the Reina family in Saronno near Milan. The investment will facilitate the development of a world-class, independent, craft Irish whiskey distillery; maturation warehouses and a unique visitor…

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