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WRITERS’ TEARS AIMING TO BE BEST SELLER AT TESCO IRELAND

Carlow – 6 May , 2021:  Writers’ Tears, one of the Irish whiskeys that has symbolised the category’s global renaissance in the last two decades, is now stocked by Tesco Ireland. Already exported to over 50 countries worldwide, the new Tesco Ireland listing comes after Writers’ Tears – Copper Pot enjoyed a sales increase of over 20% in Ireland during 2020 from across a network which also includes major retailers including Dunnes Stores, O’Brien’s, SuperValu and other good drinks outlets such as The Celtic Whiskey Shop.

Writers’ Tears – Copper Pot, the brand’s core expression is a unique vatting of two premium whiskeys – Single Pot Still & Single Malt. This style of Irish whiskey dates from the 19^th century, when the combination of two premium whiskeys was referred to as ‘the champagne of Irish whiskey’.

First created by Bernard Walsh (Co-Founder & Managing Director of Walsh Whiskey) in 2009, Writers’ Tears comprises a range of six expressions of super-premium, triple-distilled Irish whiskeys. The range includes three core (Copper Pot, Double Oak & Red Head) and three limited-edition expressions. Two of the limited-edition expressions in the range are under the Writers’ Tears Copper Pot line and feature rare cask finishes – Italian Marsala and Japanese Mizunara. The third limited-edition expression is a Cask Strength vintage, produced annually.

Writers’ Tears and The Irishman whiskeys are distributed exclusively in the Republic of Ireland by Dalcassian Wines & Spirits.

• A unique premium whiskey vatting of Single Pot Still & Single Malt, Writers’ Tears – Copper Pot enjoyed over 20% growth in Irish sales across 2020.

• Tesco Ireland joins Dunnes Stores, O’Brien’s, SuperValu and The Celtic Whiskey Shop as stockists of internationally acclaimed Writers’ Tears.